Gucci

Guccio Gucci opened a leather goods shop in Florence in 1921, and the house became one of the defining Italian luxury brands of the twentieth century.

Gucci's watches occupy unusual ground. Unlike most fashion houses, Gucci produces in Switzerland through its own facility in La Chaux-de-Fonds, and the watches carry Swiss Made designation. The G-Timeless line uses Swiss quartz and automatic movements, and recent references have included in-house-adjacent complications.

The design language is unmistakably Gucci — the green-red-green web stripe, the interlocking Gs, bee and snake motifs — applied to cases that are generally well proportioned. It sits above the licensed-fashion category without claiming to compete with the Swiss manufactures.

1921

Guccio Gucci opens his Florence leather workshop.

1972

Gucci Timepieces is established in Switzerland.

1997

Watch production consolidates in La Chaux-de-Fonds.