Diesel

Renzo Rosso founded Diesel in Molvena in 1978, building a denim brand on deliberate irreverence. The watches, produced under licence by Fossil Group, carry that attitude directly.

Where most fashion watches aim for restraint, Diesel does the opposite: oversized cases frequently past 50mm, blacked-out finishes, exposed screws, multiple crowns, and dials that prioritise visual impact over legibility. The Mr Daddy models stack four time zones onto a single dial.

Whether that appeals is a matter of taste, but the design intent is consistent and unmistakable, which is more than can be said for much of the category.

Diesel holds 75 models, from £105 to £399. Half cost less than £187, and a quarter less than £167. 6 are stocked by more than one retailer, giving 81 offers in total. Prices are checked nightly against the retailers’ own feeds.

1978

Renzo Rosso founds Diesel in Molvena.

2007

Fossil Group begins producing Diesel watches.

2013

The oversized Mr Daddy 2.0 launches.